After the success of the Selfridges&Co collaborative campaign, I was asked to work with Carmex International to create a new custom design package for Carmex's classic lip balm, celebrating the 50th anniversary of Superdrug. The brief was to include Superdrug's branded ident and Carmex's signature yellow. As a result I came up with a simple and effective 'Happy Birthday' message, using Carmex's brand as a birthday cake to infuse the two brands.